News & Events

May is Skin Cancer Awareness Month


Over 5 million cases of skin cancer are diagnosed in the United States each year, making it the most common cancer in the US. It is also the easiest cancer to prevent. Majority of cases are associated with exposure to ultraviolet radiation from the sun.

Membership & Loyalty Programs Now Available at Allure

Membership Program

We are excited to announce Allure’s Membership and Loyalty Programs!

Black Friday Deals


Shape Your Moment – CoolSculpting


CoolSculpting® Indications

The CoolSculpting® procedure is FDA-cleared for the treatment of visible fat bulges in the thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm in patients with a Body Mass Index (BMI) of ≤ 30 and in submental and submandibular areas in patients with a BMI of ≤ 46.2. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments.

CoolSculpting® Important Safety Information 

CoolSculpting® is contraindicated in patients with cryoglobulinemia, cold agglutinin disease, or paroxysmal cold hemoglobinuria. Ask your patient about any medical conditions including recent surgery, pre-existing hernia, and any known sensitivities or allergies. During the procedure patients may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity, and sensation of fullness in the back of the throat after submental or submandibular area treatment. Rare side effects may also occur. Paradoxical hyperplasia (visibly enlarged tissue volume in the treated area) may develop 2-5 months after treatment and requires surgical intervention for correction. As with any medical procedure, a consultation should be done by a licensed healthcare professional to determine if the patient is a candidate for treatment. Consult the CoolSculpting® System User Manual for a complete list of Contraindications, Warnings, Precautions, and potential side effects. Treatment applications that deviate from the guidelines are not recommended.

Microneedling Flash Sale


2-Days Only: Tuesday, September 15 and Thursday, September 17, 2020

Buy at least one (1) microneedling treatment on 9/15/2020 or 9/17/2020 and receive $100 off each treatment purchased.

$350 per treatment (normally $450)

$1,200 per package of four (4) treatments (normally $1,600) – must get 1 of the treatments on 9/15 or 9/17/2020

Make Your Re-Entrance with $500 Off from CoolSculpting and a $500 Allure Match


Armeen’s June Special


June is Armeen’s Birthday month and she wants to celebrate with you with the following specials if you get treatments with her in the month of June or while supplies last*:

  1. Minimum 30 units of Dysport OR one (1) syringe of Galderma dermal filler or one (1) syringe of Sculptra and you receive $150 off.
  2. Minimum 30 units of Dysport AND one (1) syringe of Galderma dermal filler or one (1) syringe of Sculptra and you receive $300 off.

*Promotion only for the month of June 2020 and if treatment performed by Armeen or while supplies last. Must be 18 years of age or older. Promotion and its associated products and treatments are not transferrable, cannot be redeemed for cash or exchanged for any other product or service. Promotion may not be used in combination with other promotions.

We’re Open at Brand New Location!

Allure Rejuvenation Center

We are excited and delighted to announce that:
1) We are open!
2) We have moved to a larger and exclusive space!

Our brand new, modern, 1,000 square foot space has 4 treatment rooms, reception, and waiting room exclusive for our patients. Located in the Shadelands area of Walnut Creek within the BASS Medical Group facility, we are confident that you will love the new space as much as we do.

Love Mom!

Mother's Day

Love her, pamper her and show her why she’s the best.
To help you do this, for one day only, Friday, May 8, 2020, we are adding an additional 5% discount to all of our online store items. This means for most items, you will get a 15% discount plus free shipping. Just use the code LOVEMOM during checkout.

Quarantine Preservation Packages and Promotions (QPPP)

Packages and Promotions

We are all in this together! So at Allure, we have decided that we would do special Quarantine Preservation Packages and Promotions during the shelter at your place of residence order.

By purchasing this $500 deposit, you guarantee the prices for one or all of the treatments below as a one-time purchase, once the shelter in your place of residence order is lifted. 

DITA & Dysport Pop Up

Join us for a night all about the eyes!

Hosted at Luminance Vision Optometry with Allure Rejuvenation Center


Not only are our eyes how we perceive the world but also one of the primary means of expressing ourselves. “The eyes are the windows to the soul.” once said, William Shakespeare. As such, it is important how we take care of them from eye health to the skin that surrounds the eyes. Whether you wish to reduce wrinkles with Dysport or Botox or make a statement with iconic, designer eyewear, this is the event for you.

Allure Rejuvenation Center will be providing free consultations and Friends & Family rates for Dysport or Botox, while Luminance Vision Optometry will have the complete DITA collection available at promotion rates.

Patient Appreciation Event

Thank you!

In any business, medical or otherwise, they cannot survive without loyal patients or customers. At Allure, we are acutely aware that you have options for your aesthetic treatments and we do our utmost to ensure that we exceed your expectations. We take the time to educate you so that you make an informed decision and we take pride in our work when we see the delight that you feel following treatment. 

Our reward, your continued loyalty allowing us to grow, bring on the best possible practitioners and the highest quality products and services. 

So on Friday, September 13, 2019, we are hosting an event at Scott’s Seafood in Walnut Creek in their famous garden on us. We will have hors d’oeuvres, wine and other drinks, on us to say thank you.

As well, we will have raffles and prizes for people to win.

We promise you that you will not want to miss this event. As well as the hospitality and prizes, we will also have a multi-talented, musician, singer, songwriter and producer performing.

Mom’s are selfless. Treat Mom this Mother’s Day

Treat Mom

Live Demo – Sculptra & Restylane

Join us as Sheri, Allure’s Co-Founder demonstrates the use of Sculptra and Restylane to treat her own Mom.

Get all your questions answered by Sheri about these two fabulous products.

  • Special Demo Day Specials
  • Raffle Prizes
  • Wine & Hors D’ouevres

CoolEvent – Live CoolSculpting Patient Demo

Click here for more information and to RSVP

Join us for a live CoolSculpting patient demo where you will have the chance see the procedure first hand and get any questions that you have answered from our Sheri Golden, PA-C, Co-Founder of Allure and our patient. Click here for more information and to RSVP

Fillers, Fine Wine & Fat Reduction – Live Demo

Live Demo Lips and Fat Reduction

Join us for a live patient demo featuring lip filler by Juvederm and abdomen fat reduction with CoolSculpting.

We will be serving wine and hors d’oeuvres

Date: Thursday, October 18, 2018
Time: 5:00 – 7:00 PM
Location: Buon Vino | 1545 Locust Street, Walnut Creek, CA 94596

Please RSVP below

Special Hours Due to Wedding

Sheri’s Getting Married!


Sheri is very excited about her upcoming wedding on August 4, 2018. Due to this event, Allure Rejuvenation Center will have some days with limited hours leading up to the event and will be closed for 10-days in August. Please note that there will be a medical professional always available for any emergencies.

For details on the dates and hours, please click here


EVENT: Live Demo of Permanent Fat Reduction

Fat Reduction

Don’t miss this opportunity to watch a live demo of 2 treatments for permanent, fat reduction. Learn how these individual treatments work and how they can be used in combination to optimize results.

Introducing CoolSculpting and Kybella. Both treatments are non-invasive and permanent.

For more details and to RSVP, click here

EVENT: Live Demo of a Liquid Facelift

Live Demo Liquid Facelift

An Effective Non-Invasive Facelift Treatment

Don’t miss this opportunity to watch a live demo of a “Liquid Facelift” and learn how this procedure can give you the results you want without going under the knife.

Click here to RSVP

As seen in Diablo Magazine

Faces of MedSpas

Read more…

Valentine's Day


Schedule Appointment

Valentine’s Day Promotion

It’s not about your man.
It’s not about your lover.
It’s not about who your heart longs for.
Nor the one you have yet to find.

It’s about you.
How you feel.
How you act.
Who you are.




Event: Ladies Night Out

Join us and 2 other fine Walnut Creek businesses for a Ladies Night Out. We are excited to be hosting this event along with our friends at Lush lashes Beauty Lounge and Kallie Flexman, Independent Maskcara Artist.


If you wish to get Botox, please book your time by clicking on the button below

Schedule Appointment


Our new ad as featured in Diablo Magazine’s December 2017 issue.

Get your New Year’s Resolution in now, make your appointment today and enjoy 15% off CoolSculpting through January 31, 2018

Schedule Appointment

Dermal Filler
Schedule Appointment

Beauty & Brows Event

Beauty and Brows Event in Walnut Creek

Learn about advanced skincare, microblading and the latest products from SkinCeuticals

WALNUT CREEK, Calif. – Nov. 7, 2017 – PRLog — Join Sheri Golden, Founder of Allure Rejuvenation Center, Dychetta Minor, RN and SkinCeuticals at the Beauty & Brows Event. Learn about advanced skincare from Sheri and SkinCeuticals as well as how to enhance your looks with microblading in the skilled hands of Dychetta.

Come join us for this social and informative evening with wine and hors d’oeuvres.

We will also be holding a raffle for SkinCeuticals products and a microblading treatment. Read more…

“CoolSculpting, is it too good to be true?”

CoolSculptingHave you heard the buzz around CoolSculpting? Does it sound too good to be true? It most definitely is not. The results are real, permanent and it is the fastest growing treatment that we offer.

So, what exactly is CoolSculpting?
  • It is the #1 non-invasive permanent fat reduction procedure worldwide.
  • It is FDA cleared.
  • With over 5 million CoolSculpting treatments performed and 5,500 studies, it is proven to be a safe and effective treatment for non-surgical fat reduction.
  • Treated patients are highly satisfied with the results… Read more…


CoolSculpting® Event November 1, 2017                       
Bye Bye Bat Wings CoolSculpting Event – Learn about CoolSculpting®, especially getting rid of underarm fat

Walnut Creek, CA – October 12, 2017 – PRLog – Join Sheri Golden, Founder of Allure Rejuvenation Center at this CoolSculpting Event as she discusses CoolSculpting®, the world’s #1 non-invasive fat reduction procedure. More specifically, Sheri will be conducting a live demo on how CoolSculpting can alleviate “bat wings” or unwanted underarm fat.

At the event, you will learn about

  • What CoolSculpting® is.
  • How CoolSculpting® works.
  • Where can CoolSculpting® be used.
  • Who is a candidate.

Allure will also be serving wine, hors d’oeuvres and holding a raffle at this educational, but social and interactive event. Read more…

Luscious Lips

Schedule Appointment


Book Now

Or Call +1 (925) 482-8336

15% off CoolSculpting® through September 30, 2017

Perfect time to freeze that fat away in time for the holidays!

WALNUT CREEK, Calif. – Aug. 23, 2017 – PRLog — You have heard of the FDA approved non-surgical treatment for fat elimination that is sweeping the nation. Now is the time to get treated so you are ready for this year’s Holiday Season! Get treated at Allure Rejuvenation Center in Downtown Walnut Creek from now through September 30, 2017, and receive a 15% discount on your treatment. Read more…

CoolSculpting® Patient Education Seminar

Learn about CoolSculpting® and DualSculpting™, how it works and if it’s right for youCoolSculpting

WALNUT CREEK, Calif. – July 6, 2017 – PRLog — Allure Rejuvenation Center will be hosting an educational seminar on CoolSculpting® on Friday, July 21, 2017, from 4:00 to 6:00 PM at Buon Vino wine bar in Walnut Creek. Join Physician Assistant and Founder of Allure, Sheri Golden who will walk through the treatment, how it works, the benefits and answer all your questions about CoolSculpting® and DualSculpting™. There will also be a live demo so that attendees can see how simple and easy this non-invasive procedure for eliminating stubborn fat really is.

Wine and hors d’oeuvres will be served.

As there is limited space, attendees must RSVP by CLICKING HERE

Sheri Golden, PA & Founder of Allure Featured in PUMP Magazine
PUMP Magazine

“This field changes and develops so quickly that you have to stay up to date with the latest and greatest. I will be a forever student, constantly learning and growing”

Sheri Golden

PUMP Magazine
Sheri Golden, Physician Assistant, and Founder of Allure Rejuvenation Center is featured in the high-fashion PUMP Magazine where she describes her motivation, inspiration and her relentless focus on her patients. To buy a copy of the electronic or hard copy of the magazine, please click here.
PUMP Magazine

Click here to learn more

Latisse Promotion


CoolEventDate:               Friday, May 19, 2017

Time:                         4:00 – 6:00 PM

Location:       Allure Rejuvenation Center

                        Marsha Tobias Salon

                        1605 Locust Street

                        Walnut Creek, CA 94596

For more details, please click here

CoolSculpting® in Downtown Walnut Creek, CA
Allure Rejuvenation Center now offering the only FDA approved non-surgical treatment for fat elimination

Walnut Creek, CA – May 08, 2017 – PRLog – CoolSculpting® is now available at Allure Rejuvenation Center in downtown Walnut Creek, CA. The CoolSculpting procedure is the world’s #1 non-invasive fat-reduction procedure. It’s an innovative way to contour your body by freezing unwanted fat away with no surgery or downtime. With more than 4 million CoolSculpting treatments performed worldwide, people everywhere are getting a better view of themselves, thanks to the one-of-a-kind CoolSculpting procedure.  Read more…

Mother’s Day Swag Bag Give Away!

Mother's Day Swag Bag

Allure Rejuvenation Center, in collaboration with some of our fave East Bay people and places, is giving away a Mother’s Day swag bag with more than $1000 of goodies and gift cards! Click here to learn more

Grand Opening & Open House WinnersAllure Grand Opening & Open House

WALNUT CREEK, Calif. – Sept. 17, 2016 – Thank you to everyone that celebrated our grand opening on Friday, September 16! We would like to also congratulate Kevan M. for winning the runner up prize of a gift package of salon grade products worth $100 courtesy of Marsha Tobias Salon and Silvana G. who won the grand prize of 50 units of BOTOX®!

Now Offering KYBELLA® (deoxycholic acid) Injection 10 mg/mL the First and Only Injectable Treatment

Treatment available by Sheri Golden, PA-C at Allure Rejuvenation Center

WALNUT CREEK, Calif.Sept. 9, 2016PRLog — KYBELLA® (deoxycholic acid) injection 10 mg/mL, the first and only FDA-approved injectable treatment that physically destroys fat under the chin for an improved profile,1 is now available in Walnut Creek. Submental fullness, also known as “double chin,” is a common concern among facial aesthetic oriented patients2 and can impact both men and women. Some possible causes are genetics, weight gain and aging.3, 4

Sometimes, even with diet or exercise,  unwanted fullness beneath the chin may not go away, and it can make a person appear older or heavier than they actually are.,5 According to a 2015 survey by the American Society for Dermatologic Surgery (ASDS), more than two thirds of aesthetic-oriented consumers are bothered by submental fullness – nearly as many as those bothered by lines and wrinkles around the eyes.2 Read More…

Allure Rejuvenation Center announces its grand opening and open house

A boutique practice focusing on non-surgical procedures to enhance one’s natural beauty.

Walnut Creek, CA, August 22, 2016: Allure Rejuvenation Center is proud to announce its grand opening and open house in the heart of Walnut Creek, California. To celebrate, Allure will be giving away 50 units of BOTOX® to one lucky attendee of the open house![1] Read more…

[1] Please visit for rules and details of the giveaway.